Offergraph is a powerful social merchandising application that is accessible from any computer, tablet, or smartphone web browser. Requiring very little (if any) IT Support, Offergraph provides a cutting-edge user interface that makes it a breeze to set up and manage socially informed digital merchandising programs across your online touch-points.
Offergraph taps into the billions of Likes, Check-Ins, Tweets, Pins and Searches that occur around the world on a daily basis and leverages that intelligence to help marketers understand how to better target offers to their customers. Far more powerful then an individuals social graph, their interest graph is represents current interests, needs and aspirations.
Offergraph provides brands with the ability to dynamically display offer screens across social, web and mobile channels. Customer’s enjoy a hyper-customized experience, only being shown those offers that correspond with their Interest Graph. From here they are able to link offers to any card in their wallet, like offers, share offers with friends, or simply comment.
Offergraph helps marketers determine what is most relevant to their audience by leveraging big data to uncover content and affinity trends across both the interest graph and social graph. Offergraph solves the trend identification and content discovery problems, ensuring hyper accurate social targeting.
Offergraph uses big data analytics to help marketers easily and comprehensively examine large amounts of data of a variety of types to uncover hidden patterns, unknown correlations and other useful information. Such insights can provide Offergraph clients an “unfair” competitive advantage over rival organizations.
Until recently, Social Merchandising has been primarily defined by displaying ratings, likes, comments and (in some cases) purchases from either your social network or a broader community. However, recent application of Social Design principals to intimately match customer interests with offers and products is taking Merchandising to a whole new level. Social Design is a [...]
According to Nielsen Research, retailers spend 60-70 percent of their marketing budget on printed ad circulars. However, with 82% of Americans online, 93% owning mobile phones and 155 million using Facebook is there an opportunity to evolve the circular? Nielsen’s Todd Hale, SVP Consumer & Shopper Insights, shared new research at the U.S. Consumer 360 [...]